THE FOUNDER'S BREW.
Abe Erb is a craft Brewery located in Waterloo, Ontario. Named after the town’s founder, we developed the brand pillars around the values of Abe himself: honesty, hard work and dedication. The design direction incorporates a bold and playful aesthetic across all brand elements, including print menus and packaging. Custom illustrations were developed as whimsical representations of the town and reference the character of Abe Erb and the town of Waterloo.
Design/Art Direction while at Community Agency