GOOD PEOPLE MAKING GOOD COFFEE.
Established in 1975, Brazilian Canadian Coffee Co. has been a primary manufacturer of gourmet coffee. The goal of the rebrand was to modernize the identity, while still building equity in the historical roots of the company. The result was an evolution; a more simplified emblem, yet retaining graphic elements from the previous mark. A complimentary minimal visual system utilizing the Vitesse typeface and coffee-inspired color palette was developed to work cohesively across all corporate materials and packaging.
Art Direction/Design while at Community Agency