first_logo2first_logo2
first_logo1first_logo1

EVERYTHING STARTS AT FIRST.

First Residences is an urban development in Washington DC, located in the Capitol Waterfront District. Playing off of the location on 1st & Park Streets, the concept of the brand and advertising campaign was to highlight the vibrance of the neighborhood and its offerings, as well as celebrate the essence of being a new resident.  A modern, minimal, and elegant aesthetic was designed to showcase the project and compliment the building’s architecture.

Design/Art Direction while at Community Agency

first_secondary_markfirst_secondary_mark
first_brand_statement_whitefirst_brand_statement_white
first_buscardfirst_buscard
first_letterheadfirst_letterhead
first_advertising2first_advertising2
first_advertising1first_advertising1
first_brochure_outsidefirst_brochure_outside
first_brochure_insidefirst_brochure_inside
first_websitefirst_website