EVERYTHING STARTS AT FIRST.
First Residences is an urban development in Washington DC, located in the Capitol Waterfront District. Playing off of the location on 1st & Park Streets, the concept of the brand and advertising campaign was to highlight the vibrance of the neighborhood and its offerings, as well as celebrate the essence of being a new resident. A modern, minimal, and elegant aesthetic was designed to showcase the project and compliment the building’s architecture.
Design/Art Direction while at Community Agency